Maha Maisari is a seasoned strategic leader with over 17 years of experience driving business transformation, change management, and strategy development across a wide range of industries, including tourism, healthcare,FMCG, education, F&B, financial services, and the public sector.
Known for her creative thinking, cross-functional leadership, and ability to drive execution in fast-paced environments, Maha has successfully led numerous high-impact initiatives.
These include driving a 20% cost reduction in operations, launching a new hospitality brand, reforming national healthcare systems to elevate nursing and allied health standards, spearheading an Islamic Bank's ESG strategy (which led to a jump in its national ranking from #21 to #2 in 12 months), and transforming an early childhood education institution to achieve an "Outstanding" rating and rank among the top 10 nurseries in Abu Dhabi.
Maha's achievements has earned her recognition as the youngest female UAE national senior executive at a global hospitality brand, inclusion in the Global Top 100 Women in Islamic Finance and Banking, and invitations to join two global councils of The Conference Board. Most recently, as Director of Strategy, Change, and EPMO at the Department of Government Enablement, Maha played a key role in developing the Enterprise Programme Management Office and driving HR transformation initiatives. She was leading the creation of a 3-year human capital strategy and target operating model for the organization.